Why a text logo works for a small brand
Many well-known brands use a wordmark: just the name, set well. It's quick to make, easy to read at any size and simple to use on packaging, stickers and social profiles. When you're starting out, a clean wordmark looks more professional than a busy graphic, and you can always add a symbol later.
Choosing a font style
The fonts come from your device rather than a download, so the logo appears right away. They differ a little between Mac, Windows and phones, so make the final PNG on the device you like the look on.
- Sans: clean and modern. Good for tech, studios and services.
- Serif: classic and trusted. Suits cafes, books, law and beauty.
- Mono: technical and a little quirky. Fits coders and indie makers.
- Rounded: friendly and soft. Works for kids, pets and food brands.
- Condensed: tall and tight. Strong in all caps for fashion and events.
Spacing, weight and case
Letter spacing changes the mood. Tight spacing in lowercase feels modern and friendly. Wide spacing in capitals feels calm and upscale. Heavier weights stay readable when the logo is small, like on a profile picture, while light weights need room to breathe.
Keep the tagline short. It's drawn smaller and in capitals, so a few words read best.
PNG or SVG?
Use the PNG for social media, your website and documents. Turn on the transparent background when the logo sits on a photo or a colored page. The PNG is drawn at twice the preview size, so it stays sharp on high-res screens.
The SVG scales to any size, but it uses the fonts on whatever device opens it. For print, signs or a designer, send the PNG, or open the SVG in a design app and convert the text to outlines first.
Check your name before you commit
Before you print anything, check the name is free as a handle on the platforms you use and search your local trademark register. A logo is easy to remake; a name customers already know is not.
Frequently asked questions
Can I use this logo for my business?
Yes. The logo you make is yours to use. The fonts are the ones on your device, so if you plan to trademark the design, check the font's license or convert it to outlines in a design app.
How do I get a logo with a transparent background?
Turn on Transparent background, then download the PNG. The preview shows a checkered pattern where the background is see-through.
Why does my SVG look different on another computer?
SVG text uses the fonts installed on the device that opens it. Use the PNG, or convert the text to outlines in a design app, for a fixed look.
What size is the downloaded PNG?
It's drawn at twice the preview size, usually 1,500 to 2,500 pixels wide depending on the name, which is plenty for web and social use.