How a Google review link works
Every business on Google Maps has a Place ID, a long code that identifies it, often starting with ChIJ. Add it to the end of Google's review address, search.google.com/local/writereview?placeid=, and you have a link that opens the review box for that business.
Customers skip searching for you, opening your profile and scrolling to the review button. Fewer steps means more people actually leave a review.
How to find your Place ID
Open Google's Place ID Finder with the button in the tool. Type your business name in the map's search box and pick it from the list. The Place ID shows in a box over the map. Copy it and paste it here.
If your business doesn't show up, check that its Google Business Profile is verified and published. New profiles can take a while to appear.
Asking for reviews the right way
Google's policies don't allow paying for reviews, offering discounts in return, or asking only the customers you think are happy. Ask everyone, at a good moment: when you hand over the order, in a thank-you email, or on the receipt.
Reply to reviews, good and bad. It shows future customers that you're listening and that problems get fixed.
Using the QR code and card
Put the printed card where people wait or pay: by the register, on tables, in takeout bags or with the receipt. Hand it over with a short, friendly ask, which works better than a card on its own.
The QR code downloads as a PNG for posters and social posts, and as an SVG for printers, which stays sharp at any size. Test it with a couple of phones before printing a big batch.
Frequently asked questions
How do I get a direct link to leave a Google review?
Find your Place ID with Google's Place ID Finder, then add it to the end of search.google.com/local/writereview?placeid=. This tool builds the link for you.
Where do I find my Place ID?
Search your business in Google's Place ID Finder and it shows the ID over the map. Place IDs are long codes that often start with ChIJ.
Do customers need a Google account to leave a review?
Yes. If they aren't signed in, Google asks them to sign in before the review box opens.
Can I use a maps.app.goo.gl link?
Not here. Those short links are redirects that don't include the Place ID. Use the Place ID Finder, or the review link from your Business Profile.
Can a Place ID change?
It can, though it's rare. Google notes that Place IDs can change over time, so open your link every few months to check it still works.