MediaKit Generator

A media kit is a one-page summary of you as a creator: who you are, who follows you, how engaged they are and what you've done with brands. It's the first thing a brand asks for when you pitch, and the thing they forward to their team when they decide.

A clear kit saves both sides time. Instead of a long email thread about numbers, the brand gets everything in one place and can say yes faster.

Attach it to every pitch as a PDF, and keep the latest version somewhere you can link to, so a brand that finds you on their own can get it without asking.

Keep it to one page. Brands skim, and the best kits put the important numbers where they can be read in seconds:

• A photo and your niche, so they know your content at a glance
• Followers on each platform, plus the total
• Engagement rate, which brands often weigh more than follower count
• Audience details from your insights: top countries, main age group and gender split
• Brands you've worked with, including small or gifted collaborations
• Rates or starting prices, if you're happy to share them
• How to reach you: an email address and your link-in-bio page

It depends on how you like to negotiate. Listing rates filters out brands with tiny budgets and speeds up deals, which helps if you get a lot of requests. Leaving them off lets you quote each brand based on the scope, usage rights and timing.

A middle ground is "from" prices for your main deliverables. Keep them current: an old rate in a PDF you sent last year can anchor a negotiation lower than you'd like.

Use real, recent numbers from your app's insights and update them every month or two. Brands sometimes ask for screenshots, and numbers that match build trust.

Lead with your strengths. If your engagement is high but your following is small, make engagement the headline in your pitch. If your audience is concentrated in one country or age group, say so: that's exactly what some brands are looking for.

Name the file clearly, like yourname-media-kit.pdf, and use the same accent colour as your profile and links so everything feels like one brand.