Who a price list is for
A clear price list answers the first question most people ask: how much? Salons and barbers list cuts and colors. Cafes list drinks and pastries. Coaches, tutors and photographers list sessions and packages. Showing prices up front saves you a lot of messages and filters out people who were never going to book.
How to lay out your prices
Group items so people find what they want in seconds. Order sections the way customers think, from most popular to least, or from simple to premium.
- Keep item names short and put details in the description line.
- Add durations for services, so clients can plan their day.
- Use "from" for prices that vary, like "from $85".
- Limit each section to around eight items so it stays easy to scan.
Pricing tips that help sales
Put a premium option at the top of each section. Next to it, the middle option looks like good value, and that's the one most people choose. Bundles (a cut and blow dry, a coffee and pastry) raise the average spend without discounting.
Before you share it, check that each price covers your costs and time. If you're not sure, work out your margin or hourly rate first. Raise prices once or twice a year in small steps rather than one big jump.
Writing item names and descriptions
Names should be what customers call the thing, not your internal terms. "Balayage" is fine for a salon whose clients know it; "Hand-painted highlights" works better if they don't. Use the description line for what's included and who it suits: "Includes toner and blow dry. Best for long hair."
Show durations in a consistent way, like 45 min or 1 hr 30 min, and round them to how you book. If you charge extra for long hair, weekends or travel, say so in a short note at the bottom of the list rather than adding a line to every item.
Frequently asked questions
Can I print the price list?
Yes. Click Print and the list prints on its own, scaled to the page. Use thicker paper or laminate it if it lives on a counter.
Should I show prices on social media?
Usually, yes. Clear prices cut down on "how much?" messages and help people book faster. If prices vary, use "from" with a starting price.
How many items should a price list have?
As few as you can. Around eight items per section is easy to scan. Move rarely booked extras into a short add-ons section.
Can I use it for a cafe menu?
Yes. Leave the duration blank for food and drinks, use sections like Coffee, Tea and Bakes, and add a short description for each item.