Part of a bigger product
Later is a social media management tool, and Link in Bio is one feature of it. Starter includes one social set (one profile on each network Later supports), 30 scheduled posts per profile a month, a few AI credits and analytics. Growth and Scale add more profiles, users and reports.
If you already use Later to plan posts, the link-in-bio page is a nice bonus that's already paid for. If you don't, you'd be paying for a scheduler to get a page without a banner.
How Later's page works
Later's page shows your Instagram and TikTok posts as a grid. You attach a link to each post, so a follower who sees a post can tap the matching tile and land in the right place. Growth and up can add up to five links per Instagram post.
You can add buttons, a featured banner, a YouTube video and a Mailchimp sign-up, and style it with themes, colors, fonts and button shapes. The free version shows a Later banner and keeps three months of click data.
Hiyaly doesn't mirror your grid. Instead, Hiya brings in your photo, bio and links, and you shape the page around what you want people to do: watch, shop, sign up or message you.
What a year costs
Later's free page costs nothing if the banner doesn't bother you. Starter is $25 a month ($300 a year), or $225 if you pay yearly, and it removes the banner, adds a year of click data and SEO settings.
Hiyaly Pro, with no branding, is $8 a month, or $72 a year. That's less than Later Starter, but Later Starter also schedules your posts. Compare what you'd actually use.
Moving without losing your post links
If people tap through from older posts, they may expect the link that went with that post. Before you switch, note the links you still get clicks on from Later's analytics and add them to your Hiyaly page.
For new posts, use scheduled links to put a link live when the post goes out, and spotlight it so it's the first thing people see.
