Start with one goal
Before you add anything, decide on the one thing you most want visitors to do. Buy this week's bake. Book a session. Listen to the new single. Join the list. That goes at the top, as a featured link so it shows larger.
Everything else supports that goal or helps people who came for something else. You can change the goal whenever you like, and you'll likely change it often.
Ideas for creators
If you make videos, posts or podcasts, your page is where people go when they want more of you.
- Your latest video, playing right on the page
- Your best video, for people who just found you
- A podcast or playlist link
- Your newsletter sign-up, with what you send and how often
- A media kit or contact link for brands
- Your other socials as a row of icons
- A tip jar in your shop, or a Patreon or membership link
- A free download behind a sign-up
Ideas for makers and shops
If you sell things, your page is a shop window: downloads sell right on it, and everything else points to your checkout.
- This week's drop as a featured link
- Links to your best sellers or collections
- A discount code for first orders
- A note with delivery areas and turnaround times
- A photo grid of recent work
- A sign-up for first dibs on the next drop
- Markets and pop-ups you'll be at
- Messages, for questions before people buy
Ideas for services and local businesses
If people book you or visit you, your page should make that one tap away.
- A booking block on your Google Calendar, or a link to the tool you already use
- Prices or a price list
- Opening hours and your address in a note
- A map link and a WhatsApp or phone link
- Reviews or before-and-after photos
- A gift card or voucher link
- A Save contact button so people keep your details
Ideas for freelancers and pros
If people hire you, your page is a quick portfolio and a way to get in touch.
- Your best three pieces of work, with a line on each
- A media kit or rate card as a link
- A contact form, through messages
- Your LinkedIn or portfolio site as an icon
- A booking block for an intro call
- Testimonials in a short note
Ideas for events and launches
Some links only matter for a while. Schedule them to show from one date and hide after another, so your page stays current without you remembering.
- Ticket links for an upcoming show or class
- A featured link for launch day
- An add-to-calendar link for a live stream
- A pre-save or pre-order link before a release
- A sale link that hides when the sale ends
Put them in the right order
Most visitors tap something in the top few items or leave. Order your page by what matters, not by when you added it.
Group the rest into collections, like Watch, Shop or Book. A heading with three to five links is easier to scan than twenty in a row. Keep social icons in their own row instead of as full links, so they don't push your main links down.
What to leave off
A link that nobody taps is clutter. So is a link to your homepage when a more specific page exists. If two links go to nearly the same place, keep one. Old event links, sold-out products and last year's sale should go too, or be scheduled so they hide on their own.
Check your analytics after a couple of weeks. Hiyaly shows taps for each link, so you can see what people want. Move popular links up, rewrite titles that get ignored, and remove the rest.
Frequently asked questions
How many links should be on my page?
Most pages work well with three to eight. Lead with one featured link and group the rest into collections.
What should the first link be?
The one thing you most want people to do right now, like buy, book, listen or sign up. Change it when your focus changes.
How often should I update my page?
Whenever you post something you'll mention in your bio, and at least once a month to clear out old links. Scheduled links help with timed things.
Can I add videos and photos, not just links?
Yes. On Hiyaly, YouTube, Vimeo and TikTok videos play on your page, and a photo grid shows a few pictures of your work.
Should my socials be links or icons?
Icons, in most cases. A row of social icons takes up one line, so your main links stay near the top. Use a full link only for the one social you most want people to follow.