What is an m.me link?
m.me is Meta's short domain for Messenger. A link like m.me/yourpage opens a chat with that Facebook Page in the Messenger app on phones, or on messenger.com in a browser. People don't have to find your Page and tap Message first.
It's built from your Page's username, the part after facebook.com/ in its address. If your Page doesn't have a username yet, you can set one in its settings. Until then, the Page's numeric ID usually works too.
What the ref parameter does
Adding ?ref=something to an m.me link passes that label to your Page when the chat opens. It doesn't change what the person sees. It's for Pages that use a chatbot or a tool built on Meta's Messenger Platform, which can read the ref and reply differently.
For example, a flyer link with ref=spring_flyer and a website link with ref=website could trigger different welcome messages, or show which one brought in more chats. If you don't use a chatbot, leave it empty.
Pages vs personal profiles
m.me links are made for Facebook Pages, and that's where they work most reliably. Links to personal profiles can work, but what happens depends on that person's privacy and message settings, so a Page is the safer choice for a business.
Where to use your Messenger link
Add it to your website's contact page, your link-in-bio page, email signatures and social posts. On print, use the QR code: on menus, receipts, shop windows and event signs, one scan opens the chat.
Set up an instant reply or away message for your Page, so people get an answer even when you're busy.
See which links bring chats
You don't need a chatbot to learn which link works. Use a separate QR code for each place, like one for the shop window and one for flyers, and note how many new chats start after each goes up.
If you do run a chatbot, give each placement its own ref so the count happens for you.
Frequently asked questions
How do I find my Messenger link?
It's m.me/ followed by your Page's username. The username is the part after facebook.com/ in your Page's address. Type it above to build the link.
Do m.me links work without the Messenger app?
Yes. On a computer they open messenger.com. On a phone without the app, people usually get the choice to continue in the browser or install Messenger.
What is ref in an m.me link?
An optional label passed to your Page when the chat opens. Chatbots can read it to tell where the person came from. The person doesn't see it.
Can I make an m.me link for a personal profile?
Sometimes, using your profile's username. It depends on your settings, and messages from people you aren't connected with may land in message requests.