How to add alink to your Instagram bio

These steps are for the Instagram app on iPhone and Android. Instagram changes its menus from time to time, so the names may look a little different on your version, but the path is usually the same.

• Open Instagram and tap your profile picture in the bottom right
• Tap Edit profile
• Tap Links
• Tap Add external link
• Paste your URL and add a title if you want one
• Tap Done or the check mark to save

In recent years, Instagram has let you add up to five links to your profile. Your profile shows the first one, and people tap to see the rest in a small list.

That list only shows titles, and most people tap the first link they see. That's why many people use one link to a page that holds everything, and keep the others for something specific, like a shop.

A link in bio page puts all your links, videos, sign-ups and more on one page you control. When you change what's on it, you don't need to touch your Instagram profile at all.

With Hiyaly, your page lives at hiyaly.com/yourname. Hiya can set it up from your Instagram, bringing in your photo, bio and links, and picking a theme to match your feed. You paste that one link into Instagram once and update the page whenever you like.

You can also add a link to a Story with the link sticker. Take or upload your Story, tap the sticker icon at the top, choose Link, paste the URL and place the sticker where you want it. You can usually change the sticker's text and colour.

Story links are great for one-off things, like a new post, a drop or a ticket link. They disappear after 24 hours unless you save the Story to a Highlight. A Highlight called Links or Shop keeps it on your profile.

Links in post captions and Reel captions aren't clickable on Instagram. That's why you see "link in bio" so often. Make it easy: say what's at the link and where to find it on your page, like "the recipe is the first link in my bio".

Some accounts can add links in other places, like shop features or certain ad formats, depending on account type and region. Your Edit profile screen and professional dashboard show what's available to you.

Your bio is short, so every word counts. Tell people who you are, what you offer and why they'd tap the link. A clear call to action right above the link helps.

• Say what's at the link: "New prints and free wallpapers below"
• Keep your most important link first on your page
• Update the top of your page when you post something new
• Use a short, memorable link people can type
• Check which links get tapped and cut the rest

Instagram's own insights can show how many people tap the link on your profile, depending on your account type. A link in bio page goes one step further and shows what they did next. On Hiyaly, your analytics show taps for each link on your page, so you can see whether people came for the shop, the newsletter or the latest video.

To tell Instagram traffic apart from other places, add UTM tags to the links on your page that go to your own site or shop. Your site's analytics will then show visits from your bio as their own source.

Instagram may block some links, for example ones it thinks are spam or unsafe. If a link won't save, check the URL is complete and starts with https. Try again later, and make sure the page it points to loads on your phone. Short links from lesser-known services are sometimes blocked, so a clear, well-known address often works better.