Pick where you'll share it, then name the campaign.
Fills in source and medium. You can still edit them.
Optional
Optional
https://example.com/spring-collection?utm_source=instagram&utm_medium=social&utm_campaign=spring_sale&utm_content=bio_link
Ready to share. Every required tag is filled in.
Tags only label the visit; they don't change the page. Any UTM tags already on your link are replaced.
| Tag | What it records | Example |
|---|---|---|
| utm_source | Where the click came from: the site, app or list. | |
| utm_medium | The kind of channel. GA4 uses it to sort traffic into channels. | social, email, cpc |
| utm_campaign | The promotion or launch this link belongs to. | spring_sale |
| utm_term | Optional. The paid keyword, or any extra label. | linen_shirt |
| utm_content | Optional. Tells apart links in the same campaign. | bio_link, header_button |
Free UTM Link Builder by Hiyaly