In the first 30 days.
Before the show, about 15 to 30 seconds.
In the middle, about 60 seconds.
After the show, about 15 to 30 seconds.
0% if you sell direct. Networks often keep 30% to 50%.
What one episode's slots are worth, before any cut.
Charge per episode
$120 – $195
For 3,000 downloads and 2 ad slots
Estimates only, before tax. Rate per slot = downloads ÷ 1,000 × CPM. Ranges are what podcasters and ad networks commonly quote for host-read ads at the time of writing; niche shows with a valuable audience often charge more, and pre-recorded or programmatic ads usually pay less. Rounded to the nearest $5.