Your account

Use your averages from the last 10 posts.

Interactions per post divided by followers.

Estimated price by content type

For 24K followers in lifestyle.

  • Feed post$230 – $400
  • Carousel$265 – $460
  • Reel$300 – $520
  • Story$90 – $160

Estimated earnings

Per sponsored reel

$300 – $520

About $400 in the middle, for 24K followers

4 a month
$1,200 – $2,080
Per 1,000 followers
$16.64
Engagement rate
3.2%
vs. accounts your size
1.28×

Typical engagement for your size (1.5–3.5%). Quote near the middle.

Estimates only, not a guarantee. The math starts at about $10 per 1,000 followers, scales by your engagement against the middle of the usual range for your size (capped at 0.5× to 2×), then by niche and format. Usage rights, exclusivity and whitelisting are extra.

Free Instagram Money Calculator by Hiyaly