Use one post, or the average of your last 10.
Saves and shares usually count for more than likes.
By followers
3.99%
495 interactions from 12.4K followers
Great. Accounts your size usually see 1.5–3.5%.
Benchmarks are rough ranges across Instagram and TikTok. Brands usually ask for engagement by followers; by reach is fairer for posts that travel beyond your followers.
Free Engagement Rate Calculator by Hiyaly