Your campaign

What the brand pays, or what you spent on ads.

Times the ad or post was shown. Views work for creators.

Optional.

Sales or sign-ups. Optional.

40K impressions at common CPMs

What the same reach costs at the rates creators quote.

  • $5 CPM$200
  • $10 CPM$400
  • $15 CPM$600
  • $20 CPM$800
  • $25 CPM$1,000
  • $30 CPM$1,200

Results

CPM (cost per 1,000 impressions)

$12.50

$500.00 for 40,000 impressions

CPC (cost per click)
$0.83
CPA (cost per conversion)
$16.67
CTR
1.5%
Conversion rate
5%

CPM = cost ÷ impressions × 1,000. CPC = cost ÷ clicks. CPA = cost ÷ conversions. For a sponsored post, use the views you expect (your recent average), not your follower count.

Free CPM Calculator by Hiyaly