How long the brand can reuse your content on its own channels.
Quote range
$1,360 – $1,920
$1,600 in the middle, for 1 × reel, 3 × story frame
| Item | Each | Amount |
|---|---|---|
| 1 × Reel | $535 | $535 |
| 3 × Story frame | $165 | $495 |
| Usage rights, 30 days | +25% | $260 |
| Whitelisting / paid ads | +30% | $310 |
| Total | $1,600 |
Rate card
Instagram rate card 35K followers · 12K average views · 3.5% engagement Feed post: $415 Reel: $535 Story frame: $165 Add-ons (on the content fee): Usage rights: +25% for 30 days, +50% for 90 days, +100% for perpetual Exclusivity: +25% Whitelisting / paid ads: +30% Rush (under a week): +25% This package: 1 × reel, 3 × story frame, $1,600
Estimates only. One standard Instagram piece starts from the average of $10 per 1,000 followers and $20 per 1,000 average views, scaled by engagement against accounts your size. Add-ons are a share of the content fee; the ones here are common starting points, not fixed rules.
Free Brand Deal Rate Calculator by Hiyaly