An address, a place name or coordinates.
Coordinates as latitude, longitude: 37.7955, -122.3937
The name on the place card, handy with coordinates.
Leave it empty to start wherever the person is.
The link the QR code opens, part by part.
Place
https://maps.apple.com/place?address=Ferry%20Building%2C%201%20Ferry%20Building%2C%20San%20Francisco%2C%20CA%2094111
Directions
https://maps.apple.com/directions?destination=Ferry%20Building%2C%201%20Ferry%20Building%2C%20San%20Francisco%2C%20CA%2094111&mode=driving
Search nearby
https://maps.apple.com/search?query=Ferry%20Building%2C%201%20Ferry%20Building%2C%20San%20Francisco%2C%20CA%2094111
Place, older format
https://maps.apple.com/?q=Ferry%20Building%2C%201%20Ferry%20Building%2C%20San%20Francisco%2C%20CA%2094111
Directions, older format
https://maps.apple.com/?daddr=Ferry%20Building%2C%201%20Ferry%20Building%2C%20San%20Francisco%2C%20CA%2094111&dirflg=d
Apple Maps searches for the address and shows the closest match. If the pin lands in the wrong spot, add the postcode or use coordinates.
The new links need iOS 18.4 or macOS 15.4 or later; the older format works on every Apple device. Elsewhere, Apple Maps links open in a web browser, where support varies, so give a Google Maps link too for a mixed audience.
Free Apple Maps Link Generator by Hiyaly