Clicks on your affiliate link, sent to either program.
Program B earns you
$691.20
A month, from 2,000 clicks
| Program A | Program B | |
|---|---|---|
| Earnings per sale | $14.70 | $9.60 |
| Sales a month | 40 | 80 |
| Sales after refunds | 38 | 72 |
| EPC (per click) | $0.28 | $0.35 |
| Per year | $6,703 | $8,294 |
| Per month | $558.60 | $691.20 |
Program B earns $132.60 more a month from the same clicks. EPC is the fairest way to compare.
Earnings per sale = price × commission. Monthly = sales × (1 − refund rate) × earnings per sale. EPC = monthly earnings ÷ clicks. Cookie length matters too: a longer cookie catches buyers who come back days later, which shows up as a higher conversion rate.